In partnership with Exploration and a team of student researchers, this is the first in a repeating series of market research studies intended to provide both a followup on the Chamber’s original work, as well as a detailed overview of the music industry including its various markets, sub-sectors, establishments, and workforce. The research will rely on real-time data, proprietary databases, and insights and experience from all facets of the industry and will provide compelling, actionable insight to industry leaders and policymakers to guide the success and growth of the music industry well into the next decade.
“This report intends to illuminate the inner workings and facets of the entirety of the music industry, individually and collectively,” said Exploration Co-Founder and CEO, Aaron Davis. “The focus starts in Nashville, TN, and extends globally, as Music City is not only where people come to listen and record music, but it’s also where music comes to do business. I’m thankful that during this turbulent year, we will be able to provide some insight that the music industry will be able to use to move forward and put their best foot forward.”
“The Music Industry is a pivotal industry sector for the entire Middle Tennessee region and is interconnected to every corner of the world,” says Nashville Area Chamber of CommerceVice President of Research, Rupa DeLoach. “Understanding the technological, cultural, and economic pressures that cause this industry to evolve and adapt at a rapid pace in order to survive even before COVID-19 is even more crucial as the music industry and its people navigate and thrive in a post-COVID-19 business and consumer climate.”